In 2008, when the drug violence in Cd. Juárez exploded, many explained the rising violence as a drug war for control of the Juárez plaza. El Pasoans, from officials to everyday people argued that “it’s a México problem.” Calling it a fight for the Juárez plaza, instead of what it really is, a drug war for control of the El Paso/Cd. Juárez plaza.